Please read this Privacy Notice carefully. This Privacy Notice provides important information regarding the collection and use of certain data and information that HonestFlow, LLC (hereinafter, “HonestFlow”, “we”, “our” or “us”) may collect in connection with our products, services, and business. If you have any questions, comments, or concerns regarding this Privacy Notice and/or our data practices, please contact us via email at [[email protected]].
BY ACCESSING OR USING ANY OF OUR LEAD SERVICES (AS DEFINED BELOW), OR SUBMITTING INFORMATION IN CONNECTION WITH YOUR USE OF ANY OF OUR LEAD SERVICES, YOU ACKNOWLEDGE AND AGREE THAT YOU HAVE READ THIS PRIVACY NOTICE.
This Privacy Notices applies to personal data collected in connection with the HonestFlow products and Lead Services from users of such covered products and Lead Services, each as described below.
The term “personal information” or “personal data” means any information about an individual from which that person may be identified. For example, it may include a person’s name, telephone number, email address, or payment information, and in some jurisdictions, IP address. It does not include data from which the identity of an individual has been definitively removed along with any identifiers connected to such individual (also known as anonymous or anonymized data).
- The HonestFlow lead service online software platform (the “Platform”) that provides our insurance agent, insurance agency, and insurance company customers the opportunity to receive leads from consumers who are interested in receiving a quote for insurance products and services (the “Service”), and
- HonestFlow’s business and corporate websites and webpages directed at, and intended for, our current and prospective insurance agent, insurance agency, and insurance company customers of the Platform and Service, currently located at HonestFlow.com, including, its subdomains, and any other websites that include an authorized link to this Privacy Notice (collectively, the “Business Sites”).
When we refer to “Lead Services” throughout this Privacy Notice, we mean the Business Sites, Platform, Service, and any other products, websites, services, and/or applications provided by us and that include a link and/or reference to this Privacy Notice, and any related services and/or new features and/or functionality provided by us through or in connection with any of the foregoing.
- The insurance agent, insurance agency and/or insurance company or provider identified on the account registered to access to the Lead Services (hereinafter, the “Provider”) and who has entered into HonestFlow’s Lead Services Agreement for use of our Lead Services (the “Lead Services Agreement”).
- The Provider’s employees, contractors, or agents who have been authorized to access or use the Lead Services on behalf of the Provider, including, but not limited to, any licensed insurance agents that Provider may assign to a prospective lead (hereinafter, “Authorized Users”).
- Individual “Visitors” browsing or using our Business Sites.
- Please note that this Privacy Notice does not apply to HonestFlow’s consumer products and services, including, but not limited to, our consumer website located at HonestFlow.com, and our service enabling consumers to request to be contacted by insurance agencies for homeowner insurance. If you are a user of such products and services, you can review the applicable Privacy Notice for such products and services here: HonestFlow.com/privacy-policy.
If you are an Authorized User of a Provider, please be aware that certain personal data and other information you provide, submit, and/or upload in connection with your use of the Lead Services, is collected and processed by HonestFlow on behalf of the applicable Provider pursuant to the Lead Services Agreement as the “data processor” or “service provider” for such Provider who is the “data controller” or “business.”
Each Provider controls the collection, use and processing of such data and information and determines its own policies for handling personal data. If you are an Authorized User, you are responsible for reviewing such policies, including any privacy policies, of the applicable Provider. If you have questions regarding how a Provider processes your personal data or if you wish to submit a data rights request, as applicable under relevant data protection law, please contact the applicable Provider. Please note that if you submit any such request to us, we will forward it to the applicable Provider.
- Marketing and Advertising Providers: We may receive information from entities who perform advertising and/or marketing functions for HonestFlow, which may include, but is not necessarily limited to, business contact information included in potential customer and/or lead lists we may receive.
HonestFlow does not directly collect or store your payment information. We use third-party, PCI-compliant payment processors to collect and process payments on our behalf. Our payment processors may provide us with limited information to confirm the transaction. Information collected by these third-party payment processors is governed by the applicable third-party payment processor’s privacy policy. You should review the applicable privacy policy prior to submitting any information to the applicable third-party payment processors.
HonestFlow does not target the Lead Services to persons under the age of 18, nor does HonestFlow knowingly collect personal information of persons under the age of 13. Therefore, we ask you not to provide us with personal information of persons under the age of 13. If we learn that personal information of persons under the age of 13 has been collected on or through the Lead Services, then we may deactivate the account or otherwise terminate access to the Lead Services and/or make the user content inaccessible.
HonestFlow does not require the provisions of any sensitive data relating to the race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, health and genetics, or biometric data of any individual to use the Lead Services.
Depending on how you use the Lead Services, we use your personal information in the following instances:
- To host and provide the Business Sites;
- To perform and provide the Lead Services to Providers and their Authorized Users, and to other Visitors to the Business Sites;
- To enable Third Party Services that you connect or use in connection with the Lead Services;
- To personalize our services, such as remembering your information so that you will not have to re-enter it during your visit or the next time you visit the Service;
- To maintain, enable, upgrade, update, improve, and/or enhance the Lead Services, and develop new features, functionality, and/or other products and services;
- To conduct analytics related to the Lead Services, such as to understand how they are being used and where improvements may be needed;
- Provide customized advertisements, content, and information. Where required under applicable law, we will only provide you with tailored content with your opt-in consent;
- Deliver direct marketing communications to you regarding our products and services of that we may think are of interest to you;
- Respond to your queries and requests, or otherwise communicate directly with you;
- Detect any fraudulent or illegal activity against you, our other customers and users, and/or HonestFlow;
- For our business transfers;
- To keep you updated about changes to policies related to the Lead Services (including this Privacy Notice);
- To comply with a legal or regulatory obligation (for example, keeping records of our sales for tax compliance)
- Provide information to regulatory bodies when legally required, and only as outlined below in Legal Obligations and Security.
Aside from disclosing your information to those of our employees, contractors and agents who are authorized to process the information in order to provide the Lead Services and who are committed to confidentiality, we disclose your personal information only to the third parties as described below.
- Hosting providers,
- Analytics providers,
- Payment processing providers;
- Providers of business operations and communication tools,
- Other third-party service providers that help us provide features and functions for the Lead Services (e.g., customer support providers), and
- Professional service providers, such as auditors, lawyers, consultants, accountants and insurers.
Browser Settings & Do Not Track Preferences
- Browser Settings: You may alter the Cookie settings in your browser settings at any time. Some browser providers offer comprehensive help relating to cookie management in their products. You may elect to accept all or only certain Cookies. If you disable Cookies in your browser settings, however, you may find that certain portions or functionality of the Lead Services will not work.
- Do Not Track Preferences: You may turn on the Do Not Track (“DNT”) setting in your browser, which will enable your browser to send a special signal to websites, analytics companies, plug in providers, and other web services you encounter while browsing to stop tracking your activity. To turn on your DNT signal, please visit https://allaboutdnt.com/#adjust-settings. Please note that not all companies will respond to or honor DNT signals and we do not process or respond to web browsers' "do not track" signals or other similar transmissions that indicate a request to disable online tracking of users who use the Lead Services.
Google Analytics Opt-Out: You can download the Google Analytics opt-out browser add-on at: https://tools.google.com/dlpage/gaoptout/.
Web Beacons and Pixels: You may avoid web beacons and pixels by disabling the functionality that allows remote images to load in your email account and refraining from clicking on any links in email messages.
Advertiser Specific Opt-Outs - Targeting/Advertising Cookies
NAI: You may also manage opt-outs through the Network Advertising Initiative (“NAI”) opt-out tool at http://optout.networkadvertising.org/?c=1
HonestFlow connects insurance shoppers with verified agents and multiple insurance companies across the United States. HonestFlow is not an insurance company, agency, agent, or broker and does not offer insurance or brokerage services or advice. All content is for informational purposes and personal use only. Consult a licensed insurance agent before purchasing or adjusting any policy. HonestFlow is not responsible for interactions or transactions between users and third-party providers. All trademarks and copyrights are the property of their respective owners.
© 2023 HonestFlow - All Rights Reserved.
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